Opening your trampoline park: a leap towards success
Are you thinking of opening a trampoline park?
Here you can explore some of the key stages in bringing your project to fruition with the expertise of Play In Business.
Did you know that the first trampoline was invented by George Nissen in the 1930s?
Originally, trampolines were exclusively used for sports, primarily by gymnasts during their training and performances.
Over time, championships were created in 1964 and trampoline competitions were organised. This is where this sport developed over the decades: it was even included in the Tokyo Olympic Games as an official discipline.
In 2004, the first trampoline park was created in the United States by Sky Zone.
It took about another decade for this trend to cross the Atlantic Ocean and establish itself in Europe.
Today, the phenomenon of trampoline parks is experiencing global growth, with over 1500 parks spread across the globe. In France, numerous parks have emerged, attracting an ever-enthusiastic clientele.
The trampoline industry has met the growing demands for safety, making these spaces reliable and secure entertainment venues.
That’s why opening a trampoline park represents much more than a simple opportunity. It’s a true leap towards success, a unique chance to captivate an audience in search of memorable and secure experiences.
Discover here how to realize this vision and become an essential player in this thriving industry.
The advantages of opening a trampoline park
- High profit potential: During school holidays, a trampoline park can attract a large number of clients, including both children and adults. This represents a diverse clientele and a strong revenue potential.
- Significant capacity: Trampoline parks are designed to simultaneously accommodate a large number of visitors. This allows you to generate revenue from admissions, private events, birthday parties, and much more.
- Diverse range of activities: Beyond trampolines, you can offer a variety of activities such as Ninja Courses, a Dodge Ball area, a Dunk Zone, an Airbag or even the Reaper (Wipe Out), providing a complete and entertaining experience.
- Customer loyalty opportunity: By setting up subscription programs, loyalty cards, or special offers, you can encourage customer loyalty, enticing them to return regularly and enjoy your trampoline park.
Crucial steps to open a trampoline park
Conduct extensive research
Before opening your trampoline park, take the time to conduct a market study: analyze the supply and demand for trampoline parks as well as the competition.
Renowned economist Michael Porter developed the concept of competitive advantage. He emphasizes that to succeed in a competitive market, it’s essential to understand the strengths and weaknesses of your business compared to your competitors. So, we advise you to follow his lead.
Also, identify your target audience, understand their preferences, and expectations.
Find an appropriate location for you trampoline park
Strategy is the key factor in choosing the location. The choice should be based on:
- Accessibility
- Size of the building
- Local regulations
Remember that the right location can have a significant impact on the success of your trampoline park, especially if it’s near a commercial area or businesses like restaurants, a bowling alley, or shops.
Develop a solid business plan
Your business plan is the foundation of your jump park. Clearly define the concept of your trampoline park, the services offered, complementary activities, etc. Include realistic financial projections, create an impactful marketing strategy, and design a solid operational plan.
Finding financing
Whether through a bank loan, an investor, or a partnership, the key is in the strength of your business plan and your ability to clearly articulate the “why” behind opening your trampoline park. It’s this understanding that will convince your source of financing.
It’s time to open your trampoline park!
Say hello to Play In Business to begin custom designs and layouts. This plan should incorporate crucial elements, you can ask us !
At Play In Business, we understand the scale of the adventure that opening a trampoline park represents, and we’re here to help you.
Each step, from conception to opening, is an opportunity to create a space where fun and safety intertwine to offer fantastic experiences. Don’t hesitate to reach out to us. Together, let’s make your project a resounding success that will leave a lasting impression for years to come.
Now, you have the keys to embark on the exciting journey of your trampoline park! Onward to success.
Don’t hesitate to discover Normandy Jump, one of our trampoline parks created from A to Z, a source of great pride for us!
