Manufacturing of leisure park equipment for children

With 30 years of experience and our background as operators, we design, manufacture, and install your custom indoor leisure park. A 100% turnkey support for a profitable and secure project.

Playground

Image d'illustration réalisée par Play In Business, fabricant d'aire de jeux intérieures. Cette photo représente une aire de jeux composée de différentes cellules. L'image est très colorée, majoritairement de vert et de rose. Chaque cellule, que l'on retrouve à gauche et à droite de l'image peuvent accueillir des jeux pour enfants.

Produits
Playful universes for your leisure park projects

Indoor playground

Design a bespoke, secure, and highly profitable indoor playground. Discover our tubular structures and professional equipment for your leisure park.

Photo d'un projet de complexe imaginé par Play in Business. La photo présente notamment un premier toboggan en premier plan et un second qui tourne sur lui-même en second plan.

Indoor leisure complex

Grouping several activities in one place allows multiple age groups to play at the same time and improves profitability. Playgrounds, trampoline parks, interactive games—Play In Business supports you in creating a bespoke complex.

Joueurs s'amusant sur un sol lumineux avec dalles LED. Play In Business équipe votre parc indoor avec les dernières innovations en matière de jeux interactifs.

Indoor Interactive Games

Modernize your complex with cutting-edge interactive solutions. Blending physical challenge with video games (augmented reality), our equipment captivates new customers, increases your revisit rate, and revitalizes your spaces.

Vaste zone de saut d'un trampoline park indoor avec des toiles violettes et rouges, conçu et installé sur-mesure par Play In Business.

Indoor Trampoline Park

Design a custom trampoline park that is profitable and 100% safe. From 3D design to turnkey installation, Play In Business supports you in creating a semi-sporting, recreational, and organized activity where young people can have fun with complete peace of mind.

Père et fille jouant au air hockey dans un parc indoor. Play In Business conçoit vos espaces de loisirs en intégrant des activités annexes pour toute la famille.

Bring your indoor park project to life

Do you have the ambition to create a unique entertainment space? Choose more than just a supplier. As a recognized leisure park manufacturer in Europe with 30 years of experience, Play In Business transforms your entrepreneurial vision into an economic reality. From the design of a custom indoor playground to the installation of a trampoline park, we support you through every stage of the process.

Our difference? Experience in operating an indoor leisure park. It is not just about selling indoor games: we take into account organization, visitor flow management, waiting areas for companions, other activities and profit zones, and building compliance with safety standards. Whether you are a new investor or a seasoned operator, discover how our “turnkey” expertise guarantees the success of your project in France and internationally.

Our History

Deux enfants jouant aux entrepreneurs devant un ordinateur. Play In Business est votre partenaire stratégique pour l'ouverture et la rentabilité de votre parc de loisirs.

More than a manufacturer, your strategic business partner

Choosing the right leisure park manufacturer is the most important decision in your business plan. Play In Business shares its invaluable field expertise with you. We know that a park must be as attractive to children as it is to parents, and of course, as profitable as possible for the investor.

Even before the first structure is placed, our team is at your disposal. You are advised on the layout of the building, taking into account your vision and our experience of what your activity will be when your park opens. You can even benefit from support in drawing up detailed plans. The objective is to make every square meter profitable while optimizing operations: how to manage flows? where to place birthday rooms? how to facilitate supervision or organize workstations during peak days? Every question finds its answer.

As a manufacturer of modern leisure parks, innovation is at the center of our structures: interactive games, LED slides, original activities, virtual reality… The decor and theming of the games are also essential to create a warm and original atmosphere: together we create universes that encourage your visitors to return.

Safety, standards, and quality among the highest standards

In indoor leisure, user safety is paramount. Play In Business places compliance with European standards at the heart of its engineering. The most recent international standards are followed to the letter.

For playgrounds, we comply with the requirements of EN 1176 standards. Each leisure park is certified by the Swiss laboratory SGS, the world leader in inspection and certification.

For trampoline parks, the ISO 23659 standard (2023 version) is our reference. This is the essential prerequisite for offering a quality experience and building family loyalty with complete confidence; installations are verified and validated by an independent laboratory.

Furthermore, Play In Business is a member of European standardization commissions and participates in work on the evolution of standards to always remain at the forefront of safety.

Safety also depends on people, which is why we offer training dedicated to managers and your teams: leisure park management, trampoline park supervision, equipment maintenance. With Play In Business, you open your complex with the knowledge of an experienced professional.

Providing you with the highest quality materials possible is also our priority. The vinyls used are the thickest on the market, the foams are high density, the punching bags are reinforced, the trampoline mats withstand more than 200 kg… We know that play equipment is put to the test by users, which is why we select the best materials and the strongest elements to ensure the longest lifespan and easy maintenance.

Services
A turnkey solution: from 3D design to the operation of your leisure park

Embarking on the indoor leisure adventure seems easy but requires a well-defined concept, ensuring it meets market expectations and generates sufficient revenue. As a leading leisure park manufacturer, we help you secure your investment.

Custom design and immersive theming

Do you have a location, a budget, and a target? Your project is transformed into a concrete reality. Our design office creates technical 2D layout plans and realistic 3D views to help you visualize. Pirate, jungle, space, circus, Aladdin, candy, dreamland, mini-city…: the customization possibilities are endless. We can also integrate your characters or your logo into the decors and on trampoline covers.

A multi-activity offer for all ages

If you wish to attract the whole family to a multi-activity complex, a complete range of leisure equipment is at your disposal: giant tubular playgrounds, toddler zones, interactive trampoline parks, ninja courses for sporting challenges, climbing walls, zip lines, high ropes courses… And with our partners, the offer can be completed with bowling, laser games, virtual reality, action games, arcade games…

Jeune garçon grimpant dans une structure de jeu tubulaire colorée. Play In Business installe des aires de jeux tubulaires dans ses complexes multi-activités.

Transport and installation worldwide

The installation of equipment is carried out by our teams of installers throughout Europe and abroad, including island destinations. We manage transport to the site, and unloading is performed by our teams. Depending on the equipment, installation times are generally 2 to 6 weeks.

Mise en scène symbolisant la logistique avec un avion et des colis. Play In Business assure le transport et l'installation de vos équipements de parcs de loisirs partout dans le monde.

Maintenance and post-opening follow-up

The relationship with your leisure park manufacturer does not end with the handover of the keys. We offer maintenance contracts to check the wear of parts (springs, nets, foams) and extend the life of your leisure equipment. We can also advise you on the evolution of your park: adding modules, changing a decor, or integrating a novelty such as interactive games to revitalize your offer after a few years of operation.

Why do our clients recommend Play In Business?

Discover the 4 pillars that make Play In Business the preferred partner for investors and operators.

30 years of experience

Historical market expertise

Three decades during which we have equipped hundreds of parks have allowed us to see, follow, and anticipate market trends, both technically and commercially. We know what works today and what will be successful tomorrow. This experience is your best guarantee for choosing high-performance and cutting-edge equipment.

Focus on profitability

Optimization of your income

The success of a leisure complex results from a skillful balance between the game offer, capacity, and ancillary activities such as catering. We design parks with return on investment in mind: rapid flow management, generation of additional revenue, limitation of staffing needs, and perfect adaptation of equipment to your surface area.

Innovation & interactive games

Always one step ahead

The indoor leisure market is constantly evolving. Your spaces are themed (decors, LEDs) and the latest trends are integrated to attract families: interactive games (touch floors, targets, virtual reality), new immersive imitation games, and spectacular attractions developed with our technological partners (Valomotion, Kylii, LaserMaxx…).

Global service

From the initial idea to after-sales service

From assistance in writing the business plan to the opening of your park, we offer support at every stage: layout plan, financing, choice of suppliers, site monitoring, installation, and team training. We share our experience as operators to save you precious time and secure your project.

Our latest projects

Coco City St Avold

Located within the large Coco Park complex in Saint-Avold, the Coco City area offers a unique play experience, entirely dedicated to role-play games. A true small-scale city for children, this space allows them to unleash their imagination by recreating the adult world in a 100% safe environment.

For this specific project, Play In Business designed and manufactured a custom themed village, including:

Scripted occupation modules: Creation of small infrastructures representing everyday life locations (mini-supermarket, fire station, garage, hospital, etc.) for ultra-realistic role-playing games.
Immersive settings: Meticulous work on theming, colors, and visual details of each cabin to stimulate awareness and interactivity.
Adapted and secure design: Soft and robust materials designed for intensive use by young children, ensuring optimal safety during play sessions.

The creation of this “Role Play Village” perfectly illustrates the versatility of our design office, capable of creating educational and interactive environments that enhance the overall offering of a leisure park!

Entrée principale de la mini-ville immersive Coco City à Saint-Avold, un espace de jeux d'imitation sur mesure avec enseigne lumineuse conçu par Play In Business.

Chibitopia – Lingolsheim

Chibitopia: The perfect blend of an immersive mini role-play town and a giant play area

Located in Lingolsheim, near Strasbourg, Chibitopia is revolutionizing indoor leisure across 1,000 m². Play In Business designed a unique hybrid space: a miniature town dedicated to role-play, paired with an 8-metre-high tubular play structure.

An innovative concept focused on role-play

Chibitopia is not an ordinary play park. Here, the focus is on role-play and playful learning for children aged 0 to 10. We designed a real child-sized town featuring 6 full-scale immersive settings (hospital, garage, restaurant, supermarket, construction site, etc.). In these ultra-detailed spaces, children invent their own lives, and parents are invited to take an active part by playing customers or patients.

The Fire Station: A 3-level structure

To let off steam after role-play, the park’s central attraction is a gigantic tubular structure themed around a Fire Station. Play In Business made the most of the building’s volume by installing a 3-level module rising to 8 metres high. Slides, obstacle mazes and a huge ball pit allow children to assess risks and have fun in complete safety.

Exclusive areas: Snoezelen Room and The Bank

The customer experience is refined down to the smallest details. For toddlers, in addition to the classic motor-skills area, we created a dedicated “Snoezelen” room (Zen room) with soft lighting and varied textures for sensory development. For birthdays, the theming is total: the birthday child becomes the hero by entering “The Bank” vault room to discover a surprise adventure.

rôle play pour les enfants. Il s'agit d'une mini ville indoor réaliste pour enfants

Airjump METZ

Discover Airjump Metz, a spectacular indoor leisure venue designed, manufactured, and installed by Play In Business. For this ambitious project, our design office optimized every square meter of the building to create an ultra-attractive, highly secure jumping area. This complex includes the best activities on the market to ensure maximum attendance: main jumping arena (Main Court), Dodgeball zones, foam pits, and sports courses. A turnkey project, combining custom design, strict compliance with ERP standards, and optimal profitability for our client.

Espark Ancenis

Play In Business is proud to have participated in the development of the impressive Espark 23 indoor leisure complex, located in Ancenis-Saint-Géréon. A true entertainment destination for the whole family, this center brings together a multitude of activities for all ages.

We put our expertise at the service of this ambitious project by designing and installing two major spaces:

– A dynamic Trampoline Park: A vast jumping area (Main Court) incorporating sports and recreational modules, perfectly suited for free jump, “Jump Party” events, and physical courses.

– A secure Kids Park: A large custom tubular play area (obstacle courses, slides, ball pits) designed for the development and entertainment of younger children.

A development that perfectly illustrates our ability to equip large multi-leisure complexes with robust, aesthetic, and 100% secure structures!

Plaine de jeux indoor sur-mesure sur le thème urbain avec grand toboggan lumineux multi-pistes, conçue et installée par Play In Business pour le complexe Espark 23 à Ancenis.

Fun Space Sens

Heading to Yonne to discover the incredible Fun Space complex in Sens! This vast indoor multi-activity leisure park was designed and installed by Play In Business. Our clients’ objective was clear: to create a true temple of family entertainment, capable of appealing to all age groups within a single space, from toddlers to teenagers and adults seeking thrills.

To meet this challenge, our design office created several distinct areas to optimize the building’s immense floor space. We installed a large, custom-made tubular playground for children, featuring multiple courses and slides. For the more athletic, the park includes a superb Trampoline Park arena, a challenging Ninja course to test agility, and a fun climbing area (Fun Climb). A comprehensive, custom-made project, perfect for offering a variety of activities and attracting a very wide audience!

Zone de Trampoline Park au design noir et rose avec grand bac à mousse, poutre de combat (battle beam) et parcours Ninja, aménagée par Play In Business pour le complexe Fun Space à Sens.

Tortuga Island Lille

All aboard! Located in the heart of the famous B’Twin Village in Lille, Tortuga Island is a monumental 2,000 m² indoor leisure park that perfectly illustrates Play In Business’s comprehensive expertise. Designed to inspire children aged 0 to 12, this complex is a masterclass in theming: all the sets and structures immerse visitors in the fascinating world of piracy and treasure hunts.

To maximize this vast space, our design office thought big. The central tubular structure, immense and multicolored, is packed with activities: giant slides, suspended rope bridges, trampolines and vast ball pits. The centerpiece of this project remains the spectacular “Volcano” to climb, a custom premium module that offers an exciting physical challenge to budding adventurers. Combining absolute safety, total immersion and XXL capacity, Tortuga Island is a true gem of family entertainment in Hauts-de-France!

Structure de jeux indoor géante sur le thème des pirates avec bateau et grand toboggan spiralé, conçue sur mesure par Play In Business pour le parc L'Île de Tortuga à Lille.

Blog

Indoor Leisure Advice and News

Indoor playground Open a leisure complex

“Je veux attirer toute la famille dans mon parc, c’est possible” ?

Crédit photo : ESPARK23, Ancenis-Saint-Géréon

Puis-je attirer toutes les tranches d’âges dans mon parc ?

Voilà une question qui revient souvent auprès des porteurs de projets. Elle est tout à fait légitime et pour cause : ils ont tendance à penser qu’en attirant une tranche d’âge très large, ils pourront attirer plus de public, rentabiliser leur parc plus rapidement et ainsi décupler leur chiffres d’affaires. Cependant, la réalité est toute autre. C’est même le piège à éviter par excellence.

Mélanger enfant et ado : une bonne idée ?

La première chose à faire est de se mettre dans la tête d’un adolescent de 15 ans. A-t-il vraiment envie de venir jouer dans un espace où jouent des enfants de 6 ans ? La réponse est claire : non. Il ne voudrait pas être vu en compagnie de plus petits. C’est une question d’individualité. Il a envie d’être considéré comme le jeune adulte qu’il est et non plus comme un enfant.

Du point de vue des plus petits, il faut prendre en compte les parents et les enfants. D’un point de vue parental premièrement. Une maman qui voit son enfant de 6 ans évoluer dans un espace avec des plus grands de 15 ans ne se sentira pas rassurée. Quant à l’enfant, il n’a pas la même énergie ni la même motricité d’un ado. L’espace n’est alors pas 100% sécurisé pour lui.

Ce sont deux clientèles bien distinctes avec des codes différents, des besoins et des comportements différents. Il n’est donc pas envisageable de fusionner ces deux tranches d’âges dans un même espace.

Mono activité ou parc familial : comment choisir ?

La réponse est plutôt simple. En réalité, c’est la taille de votre bâtiment qui vous dira si vous pouvez envisager d’accueillir plusieurs tranches d’âge, ou si vous devez vous focaliser sur une seule. Pour un bâtiment de 800 à 1000m², notre conseil est simple : choisissez une cible, et tenez-vous-y. Si vous souhaitez accueillir des plus petits, entre 1 et 12 ans, vous pourrez alors opter pour l’aire de jeux. Si vous ciblez les plus grands, ados, voire jeunes adultes, vous pourrez alors opter pour le trampoline parc. Mais pas les deux en même temps.

Pourquoi ? Cela réduirait trop fortement votre capacité d’accueil pour chaque tranche d’âge et impacterait directement votre chiffre d’affaires. Aussi, vous ne pourriez pas délimiter chaque espace comme il se doit.

Nous avons accompagné des clients qui ont voulu faire les deux. Résultat : ils n’attirent ni les ados, ni vraiment les familles. On passait par l’aire de jeux pour accéder au trampolines, les adolescents ne se sentaient pas à leur place et ne revenaient pas. Le projet vivotait.

Le trampoline parc, la solution pour attirer les plus grands

Si aujourd’hui votre parc attire majoritairement les jeunes enfants et que vous souhaitez attirer une clientèle plus mûre, nous vous conseillons vivement d’opter pour le trampoline parc. En effet, cette activité s’oriente tout naturellement vers les 8-16 ans et peut tout à fait se coupler avec une aire de jeux existante. À condition d’avoir l’espace suffisant et de pouvoir bien séparer les deux activités. Les trampolines parcs de nos jours ne sont plus les mêmes qu’à l’époque. Ils permettent de jouer à plusieurs, proposent des jeux diversifiés et plaisent autant aux grands enfants qu’aux ados et même aux adultes.

L’idéal si votre bâtiment permet d’abriter les deux activités (aire de jeux et trampoline) est d’avoir une entrée commune puis de compartimenter ensuite les deux espaces. Ainsi, chaque tranche d’âge peut profiter librement de son expérience sans empiéter sur le terrain de l’autre.

Le complexe de loisirs : la solution pour attirer toute la famille

Vous rêvez d’un espace qui puisse réunir les familles ?

Des enfants jusqu’aux parents ? Pour cela une seule solution : le complexe de loisirs. Bowling, laser game, trampoline, aire de jeux, action game… Néanmoins, ce type de projet est d’une toute autre envergure.

Cela implique une surface bien plus importante à partir de 3.000 jusqu’à 6.000 m² voire 10.000 m² pour les plus grands. Les budgets sont également revus en conséquence : l’investissement est beaucoup plus conséquent et la gestion du personnel plus complexe. C’est un autre métier, une autre échelle, un autre investissement.

Même dans ce cas, la règle de la compartimentation des espaces reste la même. L’aire de jeux ne doit être accessible que par les enfants et leurs parents et sous contrôle d’accès pour des questions de sécurité. Il ne faudrait pas que les enfants puissent sortir comme bon leur semble. Le trampoline parc peut être ouvert, mais toujours sous surveillance. Le bowling peut fonctionner en quasi-autonomie. La clé est de bien compartimenter chaque espace afin de faciliter la gestion des flux et du complexe de loisir.

Mono-activité ou multi-activités : quelle tendance pour demain ?

Aux États-Unis, on observe depuis quelques années un retour à des parcs à taille humaine qu’on appelle downsizing. Les grands complexes de 10.000 à 15.000 m² ont montré leurs limites : investissements (CAPEX) très élevés, coûts d’exploitation et de maintenance élevés, personnel nombreux, concurrence féroce. Si les parcs font le plein le week-end, ils peinent à rentabiliser leur surface en semaine hors vacances scolaires. On revient à des formats plus maîtrisables et modulaires, entre 2.000 et 5.000 m², avec un meilleur retour sur investissement au mètre carré.

Si le marché français (et européen) reste dynamique, les clients sont plus exigeants. La multiactivité reste attractive, mais une chose est certaine : la taille ne fait pas tout. Une aire de jeux de 1.000 m² bien pensée, bien thématisée, bien gérée n’a rien à envier à un complexe de 3.000 m² sans âme. C’est la qualité qui fidélise, pas la superficie.

Il y aura toujours des enfants, et il y aura toujours des ados. Le marché se renouvelle en permanence. En revanche, la croissance du marché ne garantit pas à elle seule la réussite d’un parc. Choisissez bien votre cible, construisez quelque chose de moderne et d’innovant, et faites la différence par la qualité plutôt que par la quantité.

Vous avez un projet ? Nous serions ravis d’en discuter avec vous.

About us Success stories and testimonials

Play In Business: Our success story, a leisure park creator like no other

Dive into our world with an exclusive interview with Bertrand Coulomb, the founder of Play In Business.

For over 30 years, Bertrand Coulomb has been working in the leisure industry. Since his beginnings at Big Bang Schtroumpf park (now Walygator Grand Est), he has remained in the amusement park sector, becoming a major player in the construction of leisure complexes through his company Play In Business. With one guiding principle: the constant pursuit of excellence.

Discover this interview here:

Can you tell us the story of Play In Business?

Bertrand Coulomb: Play In Business was founded in 2013 in Luxembourg, a country located in the heart of Western Europe, with excellent connections between capital cities. This company is the culmination of many years as a partner to European manufacturers. After collaborating with the largest manufacturers, installing hundreds of equipment pieces, regularly discussing with operators, and participating in the development of safety standards, I wanted to propose new ideas, greater theme and provide more efficient service to our clients.

We established partnerships with suppliers selected for the quality of their products, their service, their innovation, and their originality. We thus became manufacturers of our own play equipment.

What were the key stages in the growth and success over the years?

Bertrand Coulomb: One of the crucial stages was to stop being resellers and become manufacturers of play areas, enabling us to respond more effectively to our clients. We finally design the play equipment we want, with high-quality materials and advanced theming.

Then the evolution toward multi-activity allowed Play In Business to offer equipment beyond play areas, such as the trampoline parks that we also manufacture.

Aminata Ndao played a crucial role in this development. Coming from the French subsidiary Ludo et Cie, she was an enormous boost for Play In Business thanks to her responsiveness and extraordinary work capacity. She became the partner I had been waiting for.

What elements have contributed to making Play In Business a leader in the construction of indoor play areas and trampoline parks?

Bertrand Coulomb: I think our clients first appreciate the relationship we create with them. We share our experiences, listen to their expectations, spend time finding the perfectly adapted solution for the project, visit parks we have built together, and draw detailed 3D designs of the project to ensure perfect understanding.

Then, the quality-price ratio of our trampoline parks and our indoor play areas completes the convincing of our clients.

Of course, having operated a park for several years and participated in the development of safety standards also reinforces our credibility, and we maintain contact with our clients after their opening.

Could you share an example of an iconic project that has marked the history of Play In Business?

Bertrand Coulomb: Cosmic Jump is a striking example. It was our first large trampoline park (1,200 m2 of play equipment), installed in early 2018, with significant technical constraints and many activities such as dodge ball, half pipe, foam pit, and ninja course. The park was a success, and we then installed one of the largest modular play structures in France in the adjacent building for the same client!

Can you tell us about the innovations or new trends that Play In Business has introduced this year in its indoor play areas and trampoline parks?

Bertrand Coulomb: The arrival of the ISO EN23659 standard this year shook up the trampoline park industry somewhat, but it accelerated the professionalization of the sector. We place great importance on compliance with European standards, and we support operators to ensure optimal safety for jumper visitors and their own peace of mind.

Interactive games have also taken a prominent place at the expense of the free jump zone. Interactivity has truly become a must-have in trampoline parks, and Play In Business integrates several games into each project, such as Cardio Wall, Valo Jump, Freedom Gaming… Modular play structures are not left behind with interactive screens or the Talking Bag!

What are the upcoming projects for Play In Business for next year?

Bertrand Coulomb: We have developed a new range of pretend play equipment. With these games making a strong comeback in playgrounds, we couldn’t pass up the opportunity. In addition to our initial range of small play structures covering 2–3 m², we now offer role-play areas spanning 20–30 m² with plenty of interactive features. The first park to feature this range was Chibiotopia near Strasbourg, which has proved a huge success, and the brand is now expanding under licence.

We’ll be attending IAAPA in London in September 2026 – the attractions industry’s largest trade fair – to showcase this new range. This time, it’ll be the visitors who get to play like children!

As for our upcoming installations for 2027, our schedule is already packed. Stay tuned—we will discuss them soon.

In summary, how would you describe the results of the current year for Play In Business in terms of success, achievements, and future prospects?

Bertrand Coulomb: Despite challenges related to client financing, I consider that we have had an excellent year. Our clients are satisfied, the image of Play In Business is very strong, and our quality-price ratio remains excellent. We thank our clients for their trust and collaboration, and we remain available for future projects and park upgrades.

icons of several well-known social media platforms like facebook, youtube, instagram

Marketing et communication Indoor playground

Indoor Play Center and Social Media: Boost Your Visibility

Indoor Play Center and Social Media

Do you own an indoor play center and want to increase your visibility?

Did you know that every day, 45 million French people spend an average of over 2 hours online, including on social media?

That’s right, social media is no longer just platforms—they’ve become essential in our lives.

And also for your indoor play center!

In our digital age, they’ve become essential communication channels that connect businesses to their customers. They also help increase visibility.

For indoor play centers, Facebook, LinkedIn, and Instagram aren’t just apps—they’re unique opportunities to strengthen your online presence and achieve significant return on investment.

Discover here why social media plays an important role:

Brand Visibility and Awareness

Did you know that social media represents the virtual storefront of your indoor play center?

Imagine your social media as your indoor play center’s storefront: accessible to everyone with a simple internet connection.

Being active with engaging content means creating visibility for your indoor play center.

By sharing relevant content, you earn the trust of your prospects and turn them into loyal customers.

Better Understanding of Your Community

Take the time to analyze your community’s comments and messages!

Yes, messages and comments are golden nuggets.

They allow you to directly understand your target audience’s needs and adapt your offering based on their demand—it’s an invaluable tool.

Social media is THE direct bridge between you and your community.

Moreover, this interactivity strengthens the bond between your customers and your indoor play center because you’re INVESTED and you show your COMMITMENT to THEIR opinion, which is very important!

Marketing and Promotion

Goodbye traditional advertising… hello social media!

Accessible and effective, they allow you to precisely reach your target audience.

With precise targeting (if you know your audience well, of course), return on investment is guaranteed, turning visitors into real customers!

On top of that, announcing your events can always attract more people to your indoor play center.

Competitor Monitoring and Market Analysis

Just “follow” them as we say now and… stalk 😉

Look at what works and what doesn’t on your competitors’ social media: number of likes, number of comments, number of followers… Social media gives you direct insight into their strategy.

This analysis allows you to stand out, because in a constantly evolving world, adaptability is: THE KEY.

Then, adapt your strategy accordingly.

In summary: social media is your best friend for your indoor play center!

They create connections, sure, but can generate tremendous visibility if you know how to use them correctly!

Social media is the must-have of modern communication, even at . Don’t wait—it’s time to ride this wave toward success and growth.

Ready to launch your playground project?

Let’s talk about your future leisure park! Our team is at your service to study your project and offer you a custom solution.

Create your world

Photo d'un jeu à intégrer dans une aire de jeux. Elle présente notamment un toboggan

Frequently Asked Questions

What budget is required to open a profitable indoor leisure park?

It is very difficult to determine the investment required for an indoor leisure park without knowing the type of activity(ies) you want, the surface area, the condition of the building, or the chosen theming.
If the playground complements an existing activity (for example, a restaurant, a hotel, or a campsite), you can integrate an attractive and secure tubular structure for a budget ranging from a few hundred euros to a few thousand euros.

On the other hand, if your goal is to open a true indoor leisure complex (main playground or trampoline park), the situation changes. Our experience as a leisure park manufacturer shows that investment budgets are increasingly high.

The leisure market today is dynamic and competitive: to attract and retain families, you must think big, offer immersive themes, and innovate with new features (interactive games, Ninja courses). For such a project, the entry price for equipment is currently between €150,000 and €600,000.

Note: this budget only concerns the play equipment. It does not include the renovation work for your building (electrical compliance, flooring, heating, creation of the snack area). To avoid unpleasant surprises in your financing plan, our design office is at your disposal to provide a custom estimate adapted to your future location.

What safety standards must an operator respect?

Opening an ERP (establishment open to the public) requires compliance with specific safety requirements. The visit of a safety commission is expected and recommended; you will need to provide a specific file for the building.

Regarding trampoline parks, we strictly apply the international standard ISO 23659 (2023). It imposes precise criteria: frame design, thickness of protective foams, net height, clearance zones to avoid impacts… It also governs operation and supervision. An independent laboratory verifies equipment compliance after installation.

Our tubular playgrounds and children’s structures comply with the EN 1176 series of European standards. Our equipment is tested and certified by the Swiss laboratory SGS, the world leader in inspection and certification. By choosing Play In Business, you are guaranteed to be in full compliance with the legislation in force in your country and to operate your park with complete peace of mind regarding your customers and your insurer.

How long does it take to design and install a complete complex?

The completion time is a frequent question. It depends on the complexity of your project and the surface area to be equipped. The overall process is divided into three phases: design, manufacturing, and installation.

The design of leisure equipment depends on its dimensions and complexity, but also on the plans of the building in which it will be installed. The more precise the plans, the faster the designers will work. Computerized technical plans in DWG format are the most precise. It then takes a few days to create a 3D drawing.

Once the design is validated, the manufacturing of your leisure park generally lasts 1 to 2 months, depending on the factory’s workload. Finally, transport and installation depend on the location and size of the equipment to be installed. Generally, it takes 3 to 4 months between the signing of the sales contract and the end of the installation.

On-site installation is carried out by our own teams of specialized installers. It generally takes place when the electricity, lighting, and heating are finished in the installation area, so often at the end of the construction project. We adapt to your schedule to set the end of the installation a few days before the date of the safety commission or your inauguration date.

How can I ensure the profitability of my future leisure park?

Profitability is based on three main pillars: entry fees, complementary sales, and events. Our experience as an operator allows us to advise you effectively on optimizing these different revenue sources.

Entry fees: The revenue generated from entry tickets will depend on the capacity, the types of customers billed (adults and/or children), and of course the prices offered. The bulk of the revenue will be generated during peak days, i.e., Wednesdays, weekends, and public holidays. It is therefore necessary to be able to accommodate a maximum number of customers in very few days. Your park’s capacity and customer rotation will be decisive. Play In Business can advise you on the park layout to optimize them.

Snacking and catering: A catering area is essential in an indoor leisure park. The bar/snack counter must be well-placed and well-stocked to encourage players and companions to consume before, during, or after their play sessions.

Events: and first of all, birthdays! This is the heart of a play area’s business model. Aimed at both young and old, the organization of birthday parties can represent 30 to 40% of the overall revenue of a play area. We design themed birthday rooms that generate a significant margin and guarantee occupancy on Wednesdays and weekends.

You should also think about animating your park throughout the year. Organizing theme nights for Halloween, a large egg hunt for Easter, animations for Christmas, or celebrating the anniversary of your park’s opening in a big way are powerful levers. These occasional events create an occasion, increase attendance during slower periods, and give you an excellent reason to communicate on your social networks.

Do you offer interactive games and technological novelties?

Absolutely. Interactive games have become essential in trampoline parks as well as for playgrounds or climbing walls. We integrate a wide range of digital games that blend fun sports and video games.

Among our best-sellers, you will find ValoJump (which projects the player into a video game on a giant screen), Cardio Wall (light reflex wall), Dodge Attack (interactive target), or Sky Pods. For the younger ones, we install solutions like the Talking Bag or the Kylii Kids interactive treasure hunt. This equipment considerably increases the attractiveness of your park and encourages the return of customers who want to beat their scores.

Is it possible to fully customize the theme of my park?

Yes, absolutely! Creating a magical or paradisiacal atmosphere in your space differentiates you and leaves an impression on your visitors. Play In Business is a pioneer of customization in leisure parks.

Whether you dream of a jungle, pirate, space, ocean, far-west, circus, viking, or futuristic atmosphere, our design office brings your imagination to life. Our 3D decors immerse you in a new universe, the starting point for many adventures and memories. We can use elements of your graphic charter and print your logo on the elements. This advanced theming creates an unforgettable immersive experience for children and strengthens your brand image.

Do you provide after-sales service and maintenance?

Yes, and this is a crucial point. A leisure structure undergoes intensive use. As a leisure park manufacturer, we stay by your side long after the opening.
We permanently maintain a stock of spare parts in Eastern France, a central position in Europe that allows us to be very reactive in case of a need for rapid replacement.
We offer maintenance contracts with partners to perform mandatory periodic checks: structure inspection, maintenance of moving parts, wear of nets and protective foams… Regular maintenance extends the life of your investment by several years and guarantees optimal safety for your customers.

Can you intervene for international projects?

Yes, Play In Business is an international player. Our expertise as a leisure park manufacturer is exported worldwide, with a presence mainly focused on Europe and Africa. We have successfully completed numerous projects in Morocco, Tunisia, Senegal, Reunion Island, as well as in various European countries.

Our logistics teams perfectly master export constraints. Subsequently, our installation teams travel to all continents to ensure the installation of your structures. Whether you are an investor based in France or abroad, the level of requirement remains the same, the quality of service is identical, and you have the absolute guarantee that your park will respect safety standards (ISO & EN).