Looking for a safe and profitable investment in 2024? Look no further. While traditional markets like real estate and stocks are becoming increasingly volatile, indoor play centres stand out as an unmissable investment opportunity. This sector is booming, driven by growing demand for indoor entertainment that offers both safety and high-quality fun.

Indoor play parks don’t just entertain—they create memorable experiences that keep customers coming back, ensuring steady revenue. Attracting a diverse clientele—from families with children to groups of friends seeking adventure—these parks guarantee high attendance year-round, even in the face of economic uncertainty. The result? Solid and lasting financial stability.

Investing in a leisure complex is a smart way to diversify your portfolio while betting on an option with strong potential for long-term growth and returns. In this article, discover why 2024 is the perfect year to embark on this lucrative venture and how you can turn this opportunity into a major asset for your financial future.

Explosive demand for indoor entertainment

Why are indoor play parks thriving?

Looking for an investment with stable returns and growth for 2024? Indoor play parks are an obvious choice, and for good reason: demand for indoor entertainment is booming! In France, the indoor leisure park market—including indoor playgrounds, trampoline parks, and leisure complexes—has already reached nearly 2 billion euros. And this figure continues to rise, proving the increasing appeal of these entertainment spaces that cater to a wide audience.

Numbers that speak volumes

The year 2022—post-COVID—marked a turning point with record revenues for indoor play centres, and this trend continued into 2023. In 2024, the sector is still thriving with solid results, demonstrating remarkable resilience, even in the face of global economic uncertainties. Internationally, this market shows no signs of slowing down, attracting nearly 501.2 million visitors annually. These figures highlight the growing importance of leisure parks in the tourism sector and their ability to generate stable and significant revenue.

What’s driving this growth?

What explains this incredible surge? Since the COVID-19 pandemic, consumer expectations have shifted. Today, families and groups seek safe indoor activities that offer unique and diverse experiences. Indoor play parks are perfectly positioned to meet these new expectations. With varied attractions like trampolines, laser tag, bowling, and innovative play areas, they captivate audiences of all ages, from children to adults, looking for exciting and safe adventures.

Innovation as a growth driver

Innovation is at the heart of this dynamic. Faced with increasing competition, indoor play parks aren’t just following trends—they’re creating them. By constantly expanding their range of activities, they enhance the customer experience and increase the value of each visit. Groups like Garcin Loisirs, which continues to grow with new complexes, exemplify this rapid expansion and growth trend.

Indoor play parks: leading post-pandemic innovation

This increase in attendance comes with rising expectations for novelty, safety, and immersive and interactive experiences that leave a lasting impression and create unforgettable memories.

Safety and technology: the new visitor expectations

To capture the interest of this new generation of demanding consumers, indoor play parks are investing in cutting-edge technologies. Digitalization, interactive screens, contactless systems, augmented reality experiences—everything is designed to offer a seamless and memorable experience. Today’s customers want to be surprised and impressed, while enjoying high standards of hygiene and safety. This constant quest for innovation pushes leisure complexes to reinvent themselves to stay ahead of the industry.

An inspiring example: Seven Squares in Paris

Let’s take the example of Seven Squares in Paris. This leisure complex has successfully capitalized on these new trends. With an initial investment of 9 million euros, it expects to generate 10 million euros in revenue by 2024, just a few months after opening. How? By quickly adapting to new consumer expectations, constantly innovating, and offering an exceptional customer experience. Seven Squares is living proof that a strategic and visionary investment in an indoor play centre can turn into a commercial success.

More than just play areas: experiences for everyone

Imagine a place offering much more than trampolines and classic indoor playgrounds. The most successful indoor play parks now feature escape rooms, adventure courses, and virtual reality experiences. These additions are not mere extra attractions; they are immersive and diverse experiences that captivate not only children but also teenagers and adults. By expanding their audience, these parks significantly boost both attendance and revenue.

Popular destinations for all types of events

But that’s not all. These parks are also positioning themselves as must-visit destinations for a variety of private events. From memorable birthday parties to festive family celebrations and dynamic corporate team-building sessions, they offer a range of services that meet everyone’s needs. This diversification is a powerful profitability lever, as it increases the average spend per visitor. Each customer spends more and comes back more often, ensuring optimal profitability.

Monky in Laval: a successful model of diversification

Let’s look at the example of Monky in Laval. This multi-activity leisure complex has fully understood the importance of diversification by incorporating a wide range of attractions, from an experimental park, karting, bowling, and an indoor playground to a trampoline park, escape room, and even karaoke. This park is not just a play space; it’s a complete leisure destination. This strategy has not only broadened its customer base beyond Laval but also increased visit frequency, turning each visitor into a loyal customer!

Beyond entertainment: immersive and memorable experiences

Today’s consumers are looking for more than just a place to have fun. They want immersive experiences, captivating moments that transport them and that they’ll never forget. To capture the interest of these demanding consumers and retain them, indoor play parks go far beyond traditional activities. They create dynamic, engaging environments with interactive light shows, stimulating music, attractive themed spaces, and specially trained staff to provide a welcoming and memorable service. Every detail is carefully designed to captivate the senses and deliver a unique experience.

The importance of an exceptional customer experience

As one park manager explains: “It’s no longer enough to have plenty of trampoline mats; you need to offer a wide range of activities, interactivity, in a unique environment with lights, music, and competent, friendly staff. Visitors want more than just a service—they’re looking for a memorable experience.” This ability to create unforgettable moments is what sets indoor play parks apart from other leisure options and makes them a top choice for savvy investors.

Seize the opportunity of indoor play parks now!

By choosing to invest in indoor play centres, you are opting for a dynamic and resilient sector capable of quickly adapting to market fluctuations and new consumer expectations. Unlike traditional investments like real estate or stocks, often subject to uncertain economic cycles and increased volatility, indoor play parks offer financial stability and predictable revenue.

The time to act is now. Instead of being at the mercy of traditional market uncertainties, why not explore this unique and promising investment opportunity? Don’t let others invest in your place. Contact us today to discuss your project and learn how we can help you turn your vision into success.

Make the right choice. Invest in indoor play parks and watch your future flourish!