Here is a new interview with John Menet, the director of Seven Squares, to explore the behind-the-scenes and ambitions of this new Parisian leisure complex. Located in the dynamic 19th arrondissement of Paris at Boom Boom Villette, Seven Squares stands out as a bold and innovative urban leisure project, offering a diverse range of activities such as a play area and a trampoline park made by Play In Business.
Enjoy reading!
Can you introduce yourself?
John Menet: I am John Menet, director of Seven Squares located in Paris, and I also manage the Île de Tortuga park in Lille. Since July 2022, I have been working with the Garcin Loisirs group. My experience in the restaurant industry for about fifteen years taught me a great deal about business and management. Being independent allowed me to master all the administrative and managerial aspects necessary to run such an establishment!
Can you introduce the Seven Squares project?
John Menet: Seven Squares is located in the Cité des Sciences et de l’Industrie, in the 19th arrondissement of Paris. It is a 6,000 m² space dedicated to leisure, including an indoor play area, a trampoline park, a bowling alley, a dining area, a laser tag arena, virtual golf, and virtual reality.
How does Seven Squares stand out from other leisure parks?
John Menet: Seven Squares is unique in its kind, offering a range of multi-generational activities: from 0 to 77 years old, there is something for everyone. Whether for family outings, corporate events, bachelor or bachelorette parties, or just for fun, everyone finds what they are looking for. Its location in the heart of Paris is also a major asset, as there is no similar offering in the capital.
Why did you choose the Boom Boom Villette location for Seven Squares? What are the advantages of this location?
John Menet: Boom Boom Villette (formerly Vill Up), which is a vast and diverse site with many activities, was a natural choice for us, and the Paris city council has plans to transform this location into a major convergence point for dining and leisure activities. With the presence of the game space and the free fall, the goal is to make Boom Boom Villette the place to visit in Paris. As director of Seven Squares and with my team, we have the ambition to become the French leader in this field.
What safety measures has Play In Business integrated into the construction of Seven Squares?
John Menet: Safety is an absolute priority for us. Standards regarding trampoline parks are constantly evolving, and we ensure that our facilities are always at the forefront of safety. In close collaboration with Play In Business, we make sure that the park is as safe as possible for our customers.
What are the key strategies or campaigns you have planned to promote Seven Squares before and after its opening?
John Menet: We are heavily relying on social media, an essential communication channel today. Additionally, we are working with a communications agency for reports and interviews with the press agency, in order to maximize our visibility.
What are the long-term objectives for Seven Squares once it is open?
John Menet: Our main objective is to position ourselves as the national leader in the field of multi-activity and multi-service leisure.
Are there any particular expansions or innovations you are considering?
John Menet: For now, our priority is to energize the area and achieve our initial objectives. Innovations could come at a later stage, but currently, with the diversity of activities already present, we are not actively seeking to innovate.
What message would you like to convey to future visitors of Seven Squares?
John Menet: Come, try it out, and have fun. We promise you enjoyable moments with family, friends, or colleagues!