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I have a project idea: how do I open an indoor leisure park?

Move from idea to opening with complete peace of mind. Discover the key steps to transform your entertainment concept into a highly profitable and long-lasting business model.

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Un rendu 3D détaillé et précis du Cosmic Park réalisé par le bureau d'études de Play In Business, illustrant la phase de conception d'un parc de loisirs.

Do you have the ambition to create a children’s playground, a trampoline park, or a leisure complex, but don’t know where to start? This is perfectly normal. Finding the right location, estimating the ideal surface area, calculating the budget, or understanding safety standards… The reflection phase is crucial for the success of your business plan.

As a leisure park manufacturer with operator experience, Play In Business does not just manufacture structures. We guide you step by step to support your idea, validate its financial feasibility, and ask the right questions before you launch.

Un parc de jeux Savane Kids réalisé par Play In Business, illustrant la qualité de la fabrication française d'aires de jeux sur mesure. Structure de jeux Circus Kids avec une thématisation cirque unique, prouvant la capacité de Play In Business à créer des univers magiques.

Play In Business supports you throughout your project

Launching into the indoor entertainment industry requires solid preparation. Even before drawing the 3D plans for your future structures, our team helps you verify the viability of your concept.
Which building should you choose? Should you set up in a commercial zone or on the outskirts of a city? What ceiling height is essential for a trampoline park? We answer these technical questions and provide you with the financial ratios (average basket, operating costs) necessary to defend your case to banks. You move from the “idea” stage to that of a “structured project”.

Frequently asked questions from project leaders



It all depends on your concept and the school rhythm in your country. For a playground that complements another activity (in a leisure complex, for example), a premises of 400 to 500 m² may suffice. As a single activity, a children’s playground or a trampoline park will achieve profitability over a larger area. You should generally target between 1,000 m² and 1,500 m². Pay attention to the most critical point: the ceiling height. To integrate multi-storey structures or trampolines, aim for a minimum clear height of 5 m.

The investment depends on the surface area and the level of theming. For the equipment alone, allow a minimum of €120,000 for a classic children’s playground, and between €200,000 and €400,000 for a trampoline park or a modern complex. To this, you must add the building fit-out costs (flooring, electricity, fire standards, sanitation) and the starting cash flow. We help you precisely quantify these items for your banker.

Location is the key to success. Ideally, aim for a dynamic commercial zone or, even better, an easily accessible leisure zone. Check for the presence of a sufficiently large car park (families travel by car). Inside the building, avoid premises with too many level differences: access for people with disabilities will require many ramps and/or lifts.

Yes. Although we do not write the document for you, our background as operators allows us to provide you with all the essential ratios: average cost of equipment, entry prices practiced on the market, organization of birthday parties (your primary source of income), and expense forecasts. We have even created a complete guide and “park manager” training sessions to help you with your procedures.

Bankers like projects that are quantified and secure. To obtain your loan, you will need a solid business plan including a local market study, precise quotes for equipment, and realistic attendance forecasts. Our role, as an experienced manufacturer, is to provide you with these concrete data (installation costs, average profitability of activities, strict compliance with safety standards) to help you build a rock-solid case that will reassure your investors.

The process begins with an analysis of your sector: Is there a high concentration of families in your vicinity? What is the competitive landscape? Next, focus on identifying the ideal premises, paying particular attention to ceiling height and parking. Once a potential building has been identified, contact us. We can then conduct an initial feasibility study and provide you with an estimate of the necessary budget, allowing you to proceed with confidence.

This is the central question for your business plan. With a good location and a well-calibrated offer, a park very often reaches its break-even point from the first year of operation. Depending on the planned depreciation, profits can be generated from the first few years. The key to success? Do not rely solely on ticket sales, but maximize “birthday” packages and the snacking area, which are real drivers of profitability.

Opening an establishment open to the public can seem intimidating at first. Rest assured, we have the experience to guide you. We advise you on the checks and procedures to be carried out. Regarding the games, all our structures strictly comply with European standards (EN 1176 and ISO 23659) and pass certifications from independent bodies. As a bonus, we train you on daily safety management, so that you can welcome your first customers with total peace of mind and be compliant with the law. Our goal is to create a leisure park where children can have fun in complete safety.

Do you have a project in mind? Ask us your questions!

Let’s talk about your future leisure park! Our team is at your disposal to evaluate the feasibility of your project, advise you on finding your premises, and offer you a first tailor-made budget estimate.

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Photo d'un jeu à intégrer dans une aire de jeux. Elle présente notamment un toboggan
Our latest achievements

Just Jump Marnaz

Head to Haute-Savoie to discover Just Jump, a superb trampoline park located in Marnaz. Opened in 2022, this facility designed and installed by Play In Business is the perfect example of a layout designed to appeal to a wide audience, from young children to teenagers and young adults seeking physical challenges.

To ensure a rich experience and high customer retention, our design team focused on a wide variety of premium equipment. The main ground-floor area features a large trampoline zone (Free Jump), a Dodgeball arena, basketball hoops (Basket Zone), and an impressive giant Airbag with its jump tower. The park also stands out with a floor specifically designed for teenagers, bringing together the most complex equipment: a timed Ninja Warrior course, a Battle Beam for duels, and an interactive wall (Cardio Wall). An ultra-dynamic and highly profitable installation!

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Vue panoramique du Trampoline Park Just Jump à Marnaz avec airbag de réception géant jaune et noir et structure Ninja, conçu et installé par Play In Business.

Cap2fun Sélestat

Located in Sélestat (Alsace), Cap2fun is a giant 2500 m² indoor leisure complex, whose activity areas were entirely designed, manufactured, and installed by Play In Business.

To meet the expectations of a very wide audience (from toddlers to young adults), our design office has developed distinct and ultra-secure zones:

  • An “Enchanted Forest” Play Area (0-12 years old): An impressive 3-story tubular structure featuring monkey bridges, giant slides, and cabins. It is complemented by a psychomotor development Baby zone for 0-3 year olds.

  • A 600 m² Trampoline Park (ages 7+): A sporty and fun area including a free jump zone (Main Court), a giant Airbag, a Dodgeball zone, and a Ninja course.

This ambitious project demonstrates Play In Business’s expertise in creating “turnkey” multi-activity parks, capable of attracting and retaining a family clientele throughout the day.

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Vue aérienne spectaculaire d'un immense parc de jeux multi-activités indoor réalisé sur mesure par Play In Business.

Circus Kids Vauvert

Located in Vauvert (near Nîmes), Circus Kids is a spectacular indoor play park entirely designed and fitted out by Play In Business. Immersed in the magical, colorful world of the circus, this leisure complex offers a fully immersive experience for children aged 0 to 12.

To meet operational needs and maximize the venue’s appeal, our design office structured the space into several distinct activity zones:

  • An early-learning area (Toddler Zone): Dedicated to toddlers, it includes an adapted motor-skills course, mini slides, and a ball pit, ensuring safe learning.

  • A giant tubular play structure: Designed for older children, it features a large obstacle course, multi-lane slides, a suspended mini football pitch, and a mini-kart track.

This project perfectly illustrates our ability to theme a play area from A to Z, creating a must-visit destination for family outings and the organization of high-traffic birthday parties.

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Intérieur détaillé d'une structure de jeu tubulaire multi-niveaux chez Circus Kids Vauvert, montrant des obstacles, des filets de protection et une thématique cirque vibrante réalisée par Play In Business.

Coco City St Avold

Located within the large Coco Park complex in Saint-Avold, the Coco City area offers a unique play experience, entirely dedicated to role-play games. A true small-scale city for children, this space allows them to unleash their imagination by recreating the adult world in a 100% safe environment.

For this specific project, Play In Business designed and manufactured a custom themed village, including:

  • Scripted occupation modules: Creation of small infrastructures representing everyday life locations (mini-supermarket, fire station, garage, hospital, etc.) for ultra-realistic role-playing games.

  • Immersive settings: Meticulous work on theming, colors, and visual details of each cabin to stimulate awareness and interactivity.

  • Adapted and secure design: Soft and robust materials designed for intensive use by young children, ensuring optimal safety during play sessions.

The creation of this “Role Play Village” perfectly illustrates the versatility of our design office, capable of creating educational and interactive environments that enhance the overall offering of a leisure park!

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Entrée principale de la mini-ville immersive Coco City à Saint-Avold, un espace de jeux d'imitation sur mesure avec enseigne lumineuse conçu par Play In Business.
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Indoor leisure advice and news

comment choisir sa cible
Indoor playground Open a leisure complex

“Je veux attirer toute la famille dans mon parc, c’est possible” ? 

Crédit photo : ESPARK23, Ancenis-Saint-Géréon

Puis-je attirer toutes les tranches d’âges dans mon parc ? 

Voilà une question qui revient souvent auprès des porteurs de projets. Elle est tout à fait légitime et pour cause : ils ont tendance à penser qu’en attirant une tranche d’âge très large, ils pourront attirer plus de public, rentabiliser leur parc plus rapidement et ainsi décupler leur chiffres d’affaires. Cependant, la réalité est toute autre. C’est même le piège à éviter par excellence. 

Mélanger enfant et ado : une bonne idée ? 

La première chose à faire est de se mettre dans la tête d’un adolescent de 15 ans. A-t-il vraiment envie de venir jouer dans un espace où jouent des enfants de 6 ans ? La réponse est claire : non. Il ne voudrait pas être vu en compagnie de plus petits. C’est une question d’individualité. Il a envie d’être considéré comme le jeune adulte qu’il est et non plus comme un enfant. 

Du point de vue des plus petits, il faut prendre en compte les parents et les enfants. D’un point de vue parental premièrement. Une maman qui voit son enfant de 6 ans évoluer dans un espace avec des plus grands de 15 ans ne se sentira pas rassurée. Quant à l’enfant, il n’a pas la même énergie ni la même motricité d’un ado. L’espace n’est alors pas 100% sécurisé pour lui. 

Ce sont deux clientèles bien distinctes avec des codes différents, des besoins et des comportements différents. Il n’est donc pas envisageable de fusionner ces deux tranches d’âges dans un même espace. 

Mono activité ou parc familial : comment choisir ? 

La réponse est plutôt simple. En réalité, c’est la taille de votre bâtiment qui vous dira si vous pouvez envisager d’accueillir plusieurs tranches d’âge, ou si vous devez vous focaliser sur une seule. Pour un bâtiment de 800 à 1000m², notre conseil est simple : choisissez une cible, et tenez-vous-y. Si vous souhaitez accueillir des plus petits, entre 1 et 12 ans, vous pourrez alors opter pour l’aire de jeux. Si vous ciblez les plus grands, ados, voire jeunes adultes, vous pourrez alors opter pour le trampoline parc. Mais pas les deux en même temps. 

Pourquoi ? Cela réduirait trop fortement votre capacité d’accueil pour chaque tranche d’âge et impacterait directement votre chiffre d’affaires. Aussi, vous ne pourriez pas délimiter chaque espace comme il se doit. 

Nous avons accompagné des clients qui ont voulu faire les deux. Résultat : ils n’attirent ni les ados, ni vraiment les familles. On passait par l’aire de jeux pour accéder au trampolines, les adolescents ne se sentaient pas à leur place et ne revenaient pas. Le projet vivotait.

Le trampoline parc, la solution pour attirer les plus grands

Si aujourd’hui votre parc attire majoritairement les jeunes enfants et que vous souhaitez attirer une clientèle plus mûre, nous vous conseillons vivement d’opter pour le trampoline parc. En effet, cette activité s’oriente tout naturellement vers les 8-16 ans et peut tout à fait se coupler avec une aire de jeux existante. À condition d’avoir l’espace suffisant et de pouvoir bien séparer les deux activités. Les trampolines parcs de nos jours ne sont plus les mêmes qu’à l’époque. Ils permettent de jouer à plusieurs, proposent des jeux diversifiés et plaisent autant aux grands enfants qu’aux ados et même aux adultes. 

L’idéal si votre bâtiment permet d’abriter les deux activités (aire de jeux et trampoline) est d’avoir une entrée commune puis de compartimenter ensuite les deux espaces. Ainsi, chaque tranche d’âge peut profiter librement de son expérience sans empiéter sur le terrain de l’autre. 

Le complexe de loisirs : la solution pour attirer toute la famille

Vous rêvez d’un espace qui puisse réunir les familles ?

Des enfants jusqu’aux parents ? Pour cela une seule solution : le complexe de loisirs. Bowling, laser game, trampoline, aire de jeux, action game… Néanmoins, ce type de projet est d’une toute autre envergure. 

Cela implique une surface bien plus importante à partir de 3.000 jusqu’à 6.000 m² voire 10.000 m² pour les plus grands. Les budgets sont également revus en conséquence : l’investissement est beaucoup plus conséquent et la gestion du personnel plus complexe. C’est un autre métier, une autre échelle, un autre investissement.

Même dans ce cas, la règle de la compartimentation des espaces reste la même. L’aire de jeux ne doit être accessible que par les enfants et leurs parents et sous contrôle d’accès pour des questions de sécurité. Il ne faudrait pas que les enfants puissent sortir comme bon leur semble. Le trampoline parc peut être ouvert, mais toujours sous surveillance. Le bowling peut fonctionner en quasi-autonomie. La clé est de bien compartimenter chaque espace afin de faciliter la gestion des flux et du complexe de loisir. 

Mono-activité ou multi-activités : quelle tendance pour demain ?

Aux États-Unis, on observe depuis quelques années un retour à des parcs à taille humaine qu’on appelle downsizing. Les grands complexes de 10.000 à 15.000 m² ont montré leurs limites : investissements (CAPEX) très élevés, coûts d’exploitation et de maintenance élevés, personnel nombreux, concurrence féroce. Si les parcs font le plein le week-end, ils peinent à rentabiliser leur surface en semaine hors vacances scolaires. On revient à des formats plus maîtrisables et modulaires, entre 2.000 et 5.000 m², avec un meilleur retour sur investissement au mètre carré. 

Si le marché français (et européen) reste dynamique, les clients sont plus exigeants. La multiactivité reste attractive, mais une chose est certaine : la taille ne fait pas tout. Une aire de jeux de 1.000 m² bien pensée, bien thématisée, bien gérée n’a rien à envier à un complexe de 3.000 m² sans âme. C’est la qualité qui fidélise, pas la superficie.

Il y aura toujours des enfants, et il y aura toujours des ados. Le marché se renouvelle en permanence. En revanche, la croissance du marché ne garantit pas à elle seule la réussite d’un parc. Choisissez bien votre cible, construisez quelque chose de moderne et d’innovant, et faites la différence par la qualité plutôt que par la quantité.

Vous avez un projet ? Nous serions ravis d’en discuter avec vous.

 

 

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About us Success stories and testimonials

Play In Business: Our success story, a leisure park creator like no other

Dive into our world with an exclusive interview with Bertrand Coulomb, the founder of Play In Business.

For over 30 years, Bertrand Coulomb has been working in the leisure industry. Since his beginnings at Big Bang Schtroumpf park (now Walygator Grand Est), he has remained in the amusement park sector, becoming a major player in the construction of leisure complexes through his company Play In Business. With one guiding principle: the constant pursuit of excellence.

Discover this interview here:

  • Can you tell us the story of Play In Business?

Bertrand Coulomb: Play In Business was founded in 2013 in Luxembourg, a country located in the heart of Western Europe, with excellent connections between capital cities. This company is the culmination of many years as a partner to European manufacturers. After collaborating with the largest manufacturers, installing hundreds of equipment pieces, regularly discussing with operators, and participating in the development of safety standards, I wanted to propose new ideas, greater theme and provide more efficient service to our clients.

We established partnerships with suppliers selected for the quality of their products, their service, their innovation, and their originality. We thus became manufacturers of our own play equipment.

  • What were the key stages in the growth and success over the years?

Bertrand Coulomb: One of the crucial stages was to stop being resellers and become manufacturers of play areas, enabling us to respond more effectively to our clients. We finally design the play equipment we want, with high-quality materials and advanced theming.

Then the evolution toward multi-activity allowed Play In Business to offer equipment beyond play areas, such as the trampoline parks that we also manufacture.

Aminata Ndao played a crucial role in this development. Coming from the French subsidiary Ludo et Cie, she was an enormous boost for Play In Business thanks to her responsiveness and extraordinary work capacity. She became the partner I had been waiting for.

  • What elements have contributed to making Play In Business a leader in the construction of indoor play areas and trampoline parks?

Bertrand Coulomb: I think our clients first appreciate the relationship we create with them. We share our experiences, listen to their expectations, spend time finding the perfectly adapted solution for the project, visit parks we have built together, and draw detailed 3D designs of the project to ensure perfect understanding.

Then, the quality-price ratio of our trampoline parks and our indoor play areas completes the convincing of our clients.

Of course, having operated a park for several years and participated in the development of safety standards also reinforces our credibility, and we maintain contact with our clients after their opening.

  • Could you share an example of an iconic project that has marked the history of Play In Business?

Bertrand Coulomb: Cosmic Jump is a striking example. It was our first large trampoline park (1,200 m2 of play equipment), installed in early 2018, with significant technical constraints and many activities such as dodge ball, half pipe, foam pit, and ninja course. The park was a success, and we then installed one of the largest modular play structures in France in the adjacent building for the same client!

  • Can you tell us about the innovations or new trends that Play In Business has introduced this year in its indoor play areas and trampoline parks?

Bertrand Coulomb: The arrival of the ISO EN23659 standard this year shook up the trampoline park industry somewhat, but it accelerated the professionalization of the sector. We place great importance on compliance with European standards, and we support operators to ensure optimal safety for jumper visitors and their own peace of mind.

Interactive games have also taken a prominent place at the expense of the free jump zone. Interactivity has truly become a must-have in trampoline parks, and Play In Business integrates several games into each project, such as Cardio Wall, Valo Jump, Freedom Gaming… Modular play structures are not left behind with interactive screens or the Talking Bag!

  • What are the upcoming projects for Play In Business for next year?

Bertrand Coulomb: We have developed a new range of pretend play equipment. With these games making a strong comeback in playgrounds, we couldn’t pass up the opportunity. In addition to our initial range of small play structures covering 2–3 m², we now offer role-play areas spanning 20–30 m² with plenty of interactive features. The first park to feature this range was Chibiotopia near Strasbourg, which has proved a huge success, and the brand is now expanding under licence.

We’ll be attending IAAPA in London in September 2026 – the attractions industry’s largest trade fair – to showcase this new range. This time, it’ll be the visitors who get to play like children!

As for our upcoming installations for 2027, our schedule is already packed. Stay tuned—we will discuss them soon.

  • In summary, how would you describe the results of the current year for Play In Business in terms of success, achievements, and future prospects?

Bertrand Coulomb: Despite challenges related to client financing, I consider that we have had an excellent year. Our clients are satisfied, the image of Play In Business is very strong, and our quality-price ratio remains excellent. We thank our clients for their trust and collaboration, and we remain available for future projects and park upgrades.

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Marketing et communication Indoor playground

Indoor Play Center and Social Media: Boost Your Visibility

Indoor Play Center and Social Media

 

Do you own an indoor play center and want to increase your visibility?

Did you know that every day, 45 million French people spend an average of over 2 hours online, including on social media?

That’s right, social media is no longer just platforms—they’ve become essential in our lives.

And also for your indoor play center!

In our digital age, they’ve become essential communication channels that connect businesses to their customers. They also help increase visibility.

For indoor play centers, Facebook, LinkedIn, and Instagram aren’t just apps—they’re unique opportunities to strengthen your online presence and achieve significant return on investment.

Discover here why social media plays an important role:

Brand Visibility and Awareness

Did you know that social media represents the virtual storefront of your indoor play center?

Imagine your social media as your indoor play center’s storefront: accessible to everyone with a simple internet connection.

Being active with engaging content means creating visibility for your indoor play center.

By sharing relevant content, you earn the trust of your prospects and turn them into loyal customers.

Better Understanding of Your Community

Take the time to analyze your community’s comments and messages!

Yes, messages and comments are golden nuggets.

They allow you to directly understand your target audience’s needs and adapt your offering based on their demand—it’s an invaluable tool.

Social media is THE direct bridge between you and your community.

Moreover, this interactivity strengthens the bond between your customers and your indoor play center because you’re INVESTED and you show your COMMITMENT to THEIR opinion, which is very important!

Marketing and Promotion

Goodbye traditional advertising… hello social media!

Accessible and effective, they allow you to precisely reach your target audience.

With precise targeting (if you know your audience well, of course), return on investment is guaranteed, turning visitors into real customers!

On top of that, announcing your events can always attract more people to your indoor play center.

Competitor Monitoring and Market Analysis

Just “follow” them as we say now and… stalk 😉

Look at what works and what doesn’t on your competitors’ social media: number of likes, number of comments, number of followers… Social media gives you direct insight into their strategy.

This analysis allows you to stand out, because in a constantly evolving world, adaptability is: THE KEY.

Then, adapt your strategy accordingly.

 

In summary: social media is your best friend for your indoor play center!

They create connections, sure, but can generate tremendous visibility if you know how to use them correctly!

Social media is the must-have of modern communication, even at . Don’t wait—it’s time to ride this wave toward success and growth.

Products
Playful universes adapted for your future indoor leisure projects

Bespoke indoor playground with immersive pirate-themed decoration designed by Play In Business.

Indoor playground

Design a bespoke, secure, and highly profitable indoor playground. Discover our tubular structures and professional equipment for your leisure park.

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Photo d'un projet de complexe imaginé par Play in Business. La photo présente notamment un premier toboggan en premier plan et un second qui tourne sur lui-même en second plan.

Indoor leisure complex

Grouping several activities in one place allows multiple age groups to play at the same time and improves profitability. Playgrounds, trampoline parks, interactive games—Play In Business supports you in creating a bespoke complex.

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Joueurs s'amusant sur un sol lumineux avec dalles LED. Play In Business équipe votre parc indoor avec les dernières innovations en matière de jeux interactifs.

Indoor Interactive Games

Modernize your complex with cutting-edge interactive solutions. Blending physical challenge with video games (augmented reality), our equipment captivates new customers, increases your revisit rate, and revitalizes your spaces.
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Vaste zone de saut d'un trampoline park indoor avec des toiles violettes et rouges, conçu et installé sur-mesure par Play In Business.

Indoor Trampoline Park

Design a custom trampoline park that is profitable and 100% safe. From 3D design to turnkey installation, Play In Business supports you in creating a semi-sporting, recreational, and organized activity where young people can have fun with complete peace of mind.
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