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Our History

From the creation of the first playgrounds to the advent of trampoline parks, we have been supporting project leaders for 30 years. Benefit from our expert perspective to create an innovative and timeless leisure complex.

Carnets, crayon et boussole symbolisant l'histoire, la direction et l'expertise de Play In Business, fabricant de parcs de loisirs depuis 30 ans.
Dirigeant Bertrand coulomb play in business

A MESSAGE FROM THE FOUNDER

“The world of leisure is constantly evolving in an increasingly competitive environment. Adapting one’s offering, maintaining a high level of security, and seeking innovation are the vital missions of a modern manager, with one precise objective: creating positive emotions to foster brand loyalty in every customer present.
It is in this spirit that Play In Business was organized to best support the entrepreneurs of today and tomorrow. With over 30 years of experience, our team has been able to follow the changes in lifestyles and entertainment practices.

Thus, it is no longer enough for the product to be good; the customer ‘experience’ must also be excellent. The customer must be impressed by a magical atmosphere, a brand-new game, unique animations… in addition to a personalized welcome, clear and precise explanations, impeccable quality, and a maximum sense of security. Constant innovation is vital: offering new attractions, new themes, and new ideas.

This is why, beyond the product, we focus on the effects it must have on each user. The choice of activity, its decoration, its integration into the building, its visibility, player information, the training of supervisors and/or animators, and flow management are all points for which we provide experience and expertise.
And to better support each project, the training modules offered by Play In Business are open to all operators and team members who wish to provide the best possible experience to their clientele.

Winning the smile of every customer is our ultimate goal; contact us to discover these solutions.”

2014: The historic turning point for trampoline parks in France

While our core business initially focused on classic tubular playgrounds, a new market opened up to us in 2014. We were among the first manufacturers to introduce the trampoline park concept in France. This was a major turning point for the company.

At that time, everything had to be invented, including the safety rules! We were at the origin of the creation of the first French experimental standard for this type of activity; and thus became experts in trampoline park safety and trainers for supervisors and managers.

Trampoline parks evolved from the very first years: from a simple grouping of mats for free jumping, they moved to multi-activity: basketball, tumbling lanes, dodgeball areas, jump towers onto airbags, obstacle courses, interactive games, bounce courses, wipeout, ninja courses… jumpers have numerous activities at their disposal, for all ages, and can spend several hours at a trampoline park without getting bored.

2018: The second milestone, the era of multi-activity complexes

The indoor leisure market is evolving rapidly. In 2018, a second strategic turning point presented itself: the creation of complete leisure parks for the whole family. Our services are no longer limited to a single type of game; we now fit out the entire building.

The symbol of this evolution is the A-to-Z fit-out of the “Fun Space” complex in Sens. Trampolines, playgrounds, ninja courses, bar, reception desk, furniture… everything was thought out and designed from an empty building, in close collaboration with the investor. This ability to manage complete projects allows us to interact directly with the park’s profitability by proposing relevant activities, managing flows effectively, and optimizing operations.

French expertise exported beyond borders

While our roots are European, our expertise did not take long to be exported. The quality of the installations and our ability to deliver “turnkey” parks have attracted investors from all over the world, particularly in Africa. The first indoor playgrounds with a single entry fee in Morocco were thus established in 2015.

Today, Play In Business is proud to support the development of indoor leisure internationally. Our assembly teams regularly operate in Morocco, Tunisia, Senegal, and Ivory Coast. We also have a very strong connection with Reunion Island, where we designed and installed superb complexes such as Happy Kids and Happy Jump in St Pierre and St Leu.

In thirty years, we have seen the indoor leisure market be born, grow, and transform. These decades spent in the field, as managers and manufacturers, have allowed us to acquire a perfect understanding of the challenges of your profession. Safety, profitability, innovation, and support are not mere sales arguments for us: they are the true foundations of our company. This exceptional background has forged the major commitments that guarantee the success of your future complexes today.

Why entrust us with the realization of your leisure park?

The operator DNA

Parks designed for daily profitability.

We speak the same language and we have been in your shoes. Thanks to 30 years of experience, we perfectly understand your difficulties and questions: building selection, layout, choice of activities, flow management, quality of welcome, profitability of birthday parties, and ease of maintenance.

Pioneers in safety

Absolute mastery of European safety standards

Since we participated in drafting the various standards for playgrounds and trampoline parks, we provide equipment at the forefront of safety. This includes the safety requirements for ERP (establishments open to the public). The design of structures according to standards, verification by an independent laboratory, and fully compliant installation by our teams guarantee you a serene opening.

Global projects

Turnkey support, from the idea to the opening.

From the basic idea to the opening of the park. We have the capacity to quote and fit out an empty warehouse to transform it into an attractive and profitable multi-activity complex.

Logistics worldwide

Controlled installation, from Europe to the entire world.

Whether it is a park in the heart of Luxembourg, Paris, or Brussels, a playground in Ivory Coast, Morocco, or Senegal, or a trampoline park in Reunion Island, we handle the transport and installation of all our equipment.

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Let's discuss your project together

You know our story, now let’s write yours! Benefit from our 30 years of field expertise to bring your leisure complex to life and ensure its long-term profitability.

Launch my project
Photo d'un jeu à intégrer dans une aire de jeux. Elle présente notamment un toboggan
Our latest achievements

Coco City St Avold

Located within the large Coco Park complex in Saint-Avold, the Coco City area offers a unique play experience, entirely dedicated to role-play games. A true small-scale city for children, this space allows them to unleash their imagination by recreating the adult world in a 100% safe environment.

For this specific project, Play In Business designed and manufactured a custom themed village, including:

  • Scripted occupation modules: Creation of small infrastructures representing everyday life locations (mini-supermarket, fire station, garage, hospital, etc.) for ultra-realistic role-playing games.

  • Immersive settings: Meticulous work on theming, colors, and visual details of each cabin to stimulate awareness and interactivity.

  • Adapted and secure design: Soft and robust materials designed for intensive use by young children, ensuring optimal safety during play sessions.

The creation of this “Role Play Village” perfectly illustrates the versatility of our design office, capable of creating educational and interactive environments that enhance the overall offering of a leisure park!

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Entrée principale de la mini-ville immersive Coco City à Saint-Avold, un espace de jeux d'imitation sur mesure avec enseigne lumineuse conçu par Play In Business.

Chibitopia – Lingolsheim

Chibitopia: The perfect blend of an immersive mini role-play town and a giant play area

Located in Lingolsheim, near Strasbourg, Chibitopia is revolutionizing indoor leisure across 1,000 m². Play In Business designed a unique hybrid space: a miniature town dedicated to role-play, paired with an 8-metre-high tubular play structure.

An innovative concept focused on role-play

Chibitopia is not an ordinary play park. Here, the focus is on role-play and playful learning for children aged 0 to 10. We designed a real child-sized town featuring 6 full-scale immersive settings (hospital, garage, restaurant, supermarket, construction site, etc.). In these ultra-detailed spaces, children invent their own lives, and parents are invited to take an active part by playing customers or patients.

The Fire Station: A 3-level structure

To let off steam after role-play, the park’s central attraction is a gigantic tubular structure themed around a Fire Station. Play In Business made the most of the building’s volume by installing a 3-level module rising to 8 metres high. Slides, obstacle mazes and a huge ball pit allow children to assess risks and have fun in complete safety.

Exclusive areas: Snoezelen Room and The Bank

The customer experience is refined down to the smallest details. For toddlers, in addition to the classic motor-skills area, we created a dedicated “Snoezelen” room (Zen room) with soft lighting and varied textures for sensory development. For birthdays, the theming is total: the birthday child becomes the hero by entering “The Bank” vault room to discover a surprise adventure.

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rôle play pour les enfants. Il s'agit d'une mini ville indoor réaliste pour enfants

Espark Ancenis

Play In Business is proud to have participated in the development of the impressive Espark 23 indoor leisure complex, located in Ancenis-Saint-Géréon. A true entertainment destination for the whole family, this center brings together a multitude of activities for all ages.

We put our expertise at the service of this ambitious project by designing and installing two major spaces:

– A dynamic Trampoline Park: A vast jumping area (Main Court) incorporating sports and recreational modules, perfectly suited for free jump, “Jump Party” events, and physical courses.

– A secure Kids Park: A large custom tubular play area (obstacle courses, slides, ball pits) designed for the development and entertainment of younger children.

A development that perfectly illustrates our ability to equip large multi-leisure complexes with robust, aesthetic, and 100% secure structures!

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Plaine de jeux indoor sur-mesure sur le thème urbain avec grand toboggan lumineux multi-pistes, conçue et installée par Play In Business pour le complexe Espark 23 à Ancenis.

Tortuga Island Lille

All aboard! Located in the heart of the famous B’Twin Village in Lille, Tortuga Island is a monumental 2,000 m² indoor leisure park that perfectly illustrates Play In Business’s comprehensive expertise. Designed to inspire children aged 0 to 12, this complex is a masterclass in theming: all the sets and structures immerse visitors in the fascinating world of piracy and treasure hunts.

To maximize this vast space, our design office thought big. The central tubular structure, immense and multicolored, is packed with activities: giant slides, suspended rope bridges, trampolines and vast ball pits. The centerpiece of this project remains the spectacular “Volcano” to climb, a custom premium module that offers an exciting physical challenge to budding adventurers. Combining absolute safety, total immersion and XXL capacity, Tortuga Island is a true gem of family entertainment in Hauts-de-France!

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Structure de jeux indoor géante sur le thème des pirates avec bateau et grand toboggan spiralé, conçue sur mesure par Play In Business pour le parc L'Île de Tortuga à Lille.

Airjump METZ

Discover Airjump Metz, a spectacular indoor leisure venue designed, manufactured, and installed by Play In Business. For this ambitious project, our design office optimized every square meter of the building to create an ultra-attractive, highly secure jumping area. This complex includes the best activities on the market to ensure maximum attendance: main jumping arena (Main Court), Dodgeball zones, foam pits, and sports courses. A turnkey project, combining custom design, strict compliance with ERP standards, and optimal profitability for our client.

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Zone de jeu lumineuse sur toiles de saut au Trampoline Park Airjump Metz
Blog

INDOOR LEISURE ADVICE AND NEWS

success story cover
About us Success stories and testimonials

Play In Business: Our success story, a leisure park creator like no other

Dive into our world with an exclusive interview with Bertrand Coulomb, the founder of Play In Business.

For over 30 years, Bertrand Coulomb has been working in the leisure industry. Since his beginnings at Big Bang Schtroumpf park (now Walygator Grand Est), he has remained in the amusement park sector, becoming a major player in the construction of leisure complexes through his company Play In Business. With one guiding principle: the constant pursuit of excellence.

Discover this interview here:

  • Can you tell us the story of Play In Business?

Bertrand Coulomb: Play In Business was founded in 2013 in Luxembourg, a country located in the heart of Western Europe, with excellent connections between capital cities. This company is the culmination of many years as a partner to European manufacturers. After collaborating with the largest manufacturers, installing hundreds of equipment pieces, regularly discussing with operators, and participating in the development of safety standards, I wanted to propose new ideas, greater theme and provide more efficient service to our clients.

We established partnerships with suppliers selected for the quality of their products, their service, their innovation, and their originality. We thus became manufacturers of our own play equipment.

  • What were the key stages in the growth and success over the years?

Bertrand Coulomb: One of the crucial stages was to stop being resellers and become manufacturers of play areas, enabling us to respond more effectively to our clients. We finally design the play equipment we want, with high-quality materials and advanced theming.

Then the evolution toward multi-activity allowed Play In Business to offer equipment beyond play areas, such as the trampoline parks that we also manufacture.

Aminata Ndao played a crucial role in this development. Coming from the French subsidiary Ludo et Cie, she was an enormous boost for Play In Business thanks to her responsiveness and extraordinary work capacity. She became the partner I had been waiting for.

  • What elements have contributed to making Play In Business a leader in the construction of indoor play areas and trampoline parks?

Bertrand Coulomb: I think our clients first appreciate the relationship we create with them. We share our experiences, listen to their expectations, spend time finding the perfectly adapted solution for the project, visit parks we have built together, and draw detailed 3D designs of the project to ensure perfect understanding.

Then, the quality-price ratio of our trampoline parks and our indoor play areas completes the convincing of our clients.

Of course, having operated a park for several years and participated in the development of safety standards also reinforces our credibility, and we maintain contact with our clients after their opening.

  • Could you share an example of an iconic project that has marked the history of Play In Business?

Bertrand Coulomb: Cosmic Jump is a striking example. It was our first large trampoline park (1,200 m2 of play equipment), installed in early 2018, with significant technical constraints and many activities such as dodge ball, half pipe, foam pit, and ninja course. The park was a success, and we then installed one of the largest modular play structures in France in the adjacent building for the same client!

  • Can you tell us about the innovations or new trends that Play In Business has introduced this year in its indoor play areas and trampoline parks?

Bertrand Coulomb: The arrival of the ISO EN23659 standard this year shook up the trampoline park industry somewhat, but it accelerated the professionalization of the sector. We place great importance on compliance with European standards, and we support operators to ensure optimal safety for jumper visitors and their own peace of mind.

Interactive games have also taken a prominent place at the expense of the free jump zone. Interactivity has truly become a must-have in trampoline parks, and Play In Business integrates several games into each project, such as Cardio Wall, Valo Jump, Freedom Gaming… Modular play structures are not left behind with interactive screens or the Talking Bag!

  • What are the upcoming projects for Play In Business for next year?

Bertrand Coulomb: We have developed a new range of pretend play equipment. With these games making a strong comeback in playgrounds, we couldn’t pass up the opportunity. In addition to our initial range of small play structures covering 2–3 m², we now offer role-play areas spanning 20–30 m² with plenty of interactive features. The first park to feature this range was Chibiotopia near Strasbourg, which has proved a huge success, and the brand is now expanding under licence.

We’ll be attending IAAPA in London in September 2026 – the attractions industry’s largest trade fair – to showcase this new range. This time, it’ll be the visitors who get to play like children!

As for our upcoming installations for 2027, our schedule is already packed. Stay tuned—we will discuss them soon.

  • In summary, how would you describe the results of the current year for Play In Business in terms of success, achievements, and future prospects?

Bertrand Coulomb: Despite challenges related to client financing, I consider that we have had an excellent year. Our clients are satisfied, the image of Play In Business is very strong, and our quality-price ratio remains excellent. We thank our clients for their trust and collaboration, and we remain available for future projects and park upgrades.

icons of several well-known social media platforms like facebook, youtube, instagram
Indoor playground Marketing et communication

Indoor Play Center and Social Media: Boost Your Visibility

Indoor Play Center and Social Media

 

Do you own an indoor play center and want to increase your visibility?

Did you know that every day, 45 million French people spend an average of over 2 hours online, including on social media?

That’s right, social media is no longer just platforms—they’ve become essential in our lives.

And also for your indoor play center!

In our digital age, they’ve become essential communication channels that connect businesses to their customers. They also help increase visibility.

For indoor play centers, Facebook, LinkedIn, and Instagram aren’t just apps—they’re unique opportunities to strengthen your online presence and achieve significant return on investment.

Discover here why social media plays an important role:

Brand Visibility and Awareness

Did you know that social media represents the virtual storefront of your indoor play center?

Imagine your social media as your indoor play center’s storefront: accessible to everyone with a simple internet connection.

Being active with engaging content means creating visibility for your indoor play center.

By sharing relevant content, you earn the trust of your prospects and turn them into loyal customers.

Better Understanding of Your Community

Take the time to analyze your community’s comments and messages!

Yes, messages and comments are golden nuggets.

They allow you to directly understand your target audience’s needs and adapt your offering based on their demand—it’s an invaluable tool.

Social media is THE direct bridge between you and your community.

Moreover, this interactivity strengthens the bond between your customers and your indoor play center because you’re INVESTED and you show your COMMITMENT to THEIR opinion, which is very important!

Marketing and Promotion

Goodbye traditional advertising… hello social media!

Accessible and effective, they allow you to precisely reach your target audience.

With precise targeting (if you know your audience well, of course), return on investment is guaranteed, turning visitors into real customers!

On top of that, announcing your events can always attract more people to your indoor play center.

Competitor Monitoring and Market Analysis

Just “follow” them as we say now and… stalk 😉

Look at what works and what doesn’t on your competitors’ social media: number of likes, number of comments, number of followers… Social media gives you direct insight into their strategy.

This analysis allows you to stand out, because in a constantly evolving world, adaptability is: THE KEY.

Then, adapt your strategy accordingly.

 

In summary: social media is your best friend for your indoor play center!

They create connections, sure, but can generate tremendous visibility if you know how to use them correctly!

Social media is the must-have of modern communication, even at . Don’t wait—it’s time to ride this wave toward success and growth.

normes iso
Safety and standards Trampoline park

Les normes ont-elles un intérêt ?

Les normes ont-elles vraiment un intérêt ?

Les normes ont mauvaise presse : dans l’agriculture, l’industrie, le commerce, les syndicats se plaignent des règles trop exigeantes, trop nombreuses et parfois contradictoires. Même le gouvernement français déplore la complexité de la réglementation : « trop de normes tue la croissance » a déclaré le Ministre de l’Economie français Bruno Le Maire en avril 2024. Une simplication est en marche…

Les mêmes remarques sont valables dans les autres pays européens et au Royaume Uni, qui déjà en 2010 supprimait deux normes pour en créer une nouvelle en instaurant le « one in, two out », et même « one in, three out » en 2015. 

Les normes: néfastes ou bénéfiques pour le business?

Alors les normes sont-elles néfastes pour le business ? Bien au contraire !

Dans le cadre des activités de loisirs, elles ont permis de faire chuter le nombre d’accidents graves, de sécuriser les équipements, d’organiser la supervision, la gestion de flux, les contrôles et la maintenance, de limiter les risques pour les joueurs aussi bien que pour les exploitants. 

La France a été précurseur dans la réglementation pour les aires de jeux collectives avec la première norme arrivant en 1988 (norme S54-201), puis avec un décret en 1994 (n°94-699 du 10 août 1994). Les exploitants ayant l’obligation de se mettre en conformité avec des normes, le nombre d’accidents graves a fortement baissé et les décès dus aux équipements a disparu.

A l’arrivée des parcs de trampolines en Europe au début des années 2010, il n’existait aucune réglementation. La norme des trampolines sportifs n’était pas applicable, comme celles des aires de jeux. Il n’existait en France que l’obligation générale de sécurité : « Les produits et les services doivent présenter, dans des conditions normales d’utilisation ou dans d’autres conditions raisonnablement prévisibles par le professionnel, la sécurité à laquelle on peut légitimement s’attendre et ne pas porter atteinte à la santé des personnes ». Mais comment savoir quoi faire dans une activité nouvelle et comment prouver qu’on présente une « sécurité légitime » ? 

Conséquences de l’absence de normes

C’est ainsi que l’on a vu des parcs de trampolines ouvrir avec des trampolines de performance sans aucune surveillance, et un nombre d’accidents augmenter parallèlement aux nombre de nouveaux parcs ouverts. Un parc dans l’Est de la France détenait le record d’accidents graves (nécessitant l’arrivée des pompiers) : peu de personnel, aucune supervision, les enfants laissés seuls sur les trampolines… Les pompiers effectuaient plus de 18 interventions par semaine en moyenne ! La DDPP (Direction Départementales de la Protection des Populations) n’avait aucun moyen de fermer ce parc car il n’existait pas de base légale. Après quelques mois d’exploitation, la majorité des familles de la région avaient eu son propre enfant ou celui d’un proche qui avait été blessé pendant une séance dans le parc de trampolines. Le marché était sinistré. 

Résultat, le nouveau parc de trampolines qui s’est ouvert dans la même agglomération quelques mois plus tard, avec une véritable supervision et une politique sécuritaire adaptée, a mis plusieurs années à convaincre les familles de venir dans son parc et à équilibrer ses comptes.

Ainsi, l’arrivée des normes expérimentales françaises dans un premier temps (XP S52-370), puis européennes ensuite (ISO EN 23659) a permis de réguler l’activité et de faire baisser drastiquement le nombre d’accidents. Le marché se développe ainsi normalement, et la DDPP a désormais les moyens de contrôler les parcs, et éventuellement de faire fermer les exploitations dangereuses qui nuisent autant aux joueurs qu’au secteur toute entier.  

Donc oui, les normes sont essentielles pour réguler une activité. Elles sont nécessaires d’une part pour déterminer le niveau de sécurité minimale ou optimale nécessaire pour assurer la sécurité des utilisateurs. Elles permettent à l’exploitant de choisir les activités en fonction des risques encourus et des obligations qui en découlent. Par exemple, les parcours acrobatiques en hauteur avec une ligne de vie continue nécessitent moins de personnel d’exploitation, les joueurs étant toujours attachés. 

Les normes permettent également de mettre en conformité les équipements, de rehausser leur niveau de sécurité,  de protéger les utilisateurs mais également les exploitants en cas d’accident. En effet, l’exploitant ayant des équipements conformes aux normes pourra démontrer qu’il a mis en place « la sécurité à laquelle on peut légitimement s’attendre » et pourra dégager sa responsabilité. 

Conseils pour les exploitants

Nous ne pouvons que fortement conseiller à tous les porteurs de projets et tous les exploitants de parcs de loisirs de suivre de près la réglementation et de se conformer le plus possible aux normes en vigueur. 

En tant qu’expert intervenant dans différents comités de normalisation, Play In Business vous conseille sur le choix des équipements, les exigences de sécurité, les obligations de supervision, l’entretien et la maintenance à prévoir… afin que vous puissiez faire le choix le mieux adapté à votre exploitation. 

Your questions about our expertise and our journey

This experience comes directly from the heart of our team. Even before the Play In Business brand became the manufacturer known today, we were already in the field as a supplier and also as operators. For three decades, we have installed hundreds of indoor leisure parks, managed a park in France, welcomed millions of customers, and maintained our structures. It is this unique experience that allows us today to provide you with the most comprehensive and relevant advice.

When we installed the first trampoline parks in France in 2014, it was a completely new activity. There were no specific regulations. To guarantee user safety and operator peace of mind, we asked AFNOR, the French Standardization Association, to create a working group to develop regulations—a group in which we naturally participated, and which drafted the first standard in Europe, the French standard XP S52-370. It has been replaced today by the European standard ISO EN 23659, to which we also contributed. Safety is truly ingrained in our history.

Yes, absolutely! We don’t just deliver containers. We travel to meet you, visit the building, and organize the construction site. Our assembly teams then come to install the equipment on your site. Whether in Senegal, Morocco, Ivory Coast, Tunisia, or Reunion Island (where we notably installed the Happy Kids and Happy Jump parks), we guarantee the same quality of finish as in mainland France.

Not at all. We support individual investors and large groups with the same enthusiasm. Some will need more advice from the start, while others will want to move very quickly. Our support adapts to each project.

In three decades, the market has completely transformed! When we started, a large tubular structure with a few slides and a ball pit was enough to attract children. Today, family expectations have changed and competition is fierce. The quality of the decoration and the general atmosphere of the park are essential elements in the decision to visit.
The number of activities is also decisive. This is also why we took the turn toward trampoline parks in 2014 and hybrid complexes in 2018. Now, we integrate technology, interactive games, and LED lighting effects to also capture teenagers and young adults. Indoor leisure is no longer just for children; it has become global entertainment.

Operation is a profession in its own right, but it was precisely our own experience in the field that triggered a real realization. At the time we were managing our park, we noticed a severe lack of support. Suppliers at the time too often settled for being simple intermediaries or equipment sellers. There was a cruel lack of the “turnkey” project concept and the need to be supported and advised throughout the opening process.

It was to fill this void that Play In Business was created. We chose not to open other parks so as not to compete with our clients, and to devote ourselves 100% to our role as designer and manufacturer. Our goal today is clear: to offer you the global support (business plan, 3D design, installation, and training) that we lacked so much at our beginnings, to guarantee you a serene and profitable opening.