Choose a strategic location for your leisure complex in France
The success of a leisure space largely depends on its location. Whether you target a large metropolis like Lyon or Toulouse (especially dynamic areas like Toulouse Montaudran), or developing urban areas like Quimper, Chaillac-sur-Vienne, Aire-sur-la-Lys, or in Moselle, you need an area easily accessible by transport with ample parking. The building must offer sufficient volume to accommodate a wide choice of indoor activities. A good location guarantees a constant flow of visitors throughout the year, whether it’s on Wednesdays for children, or from Friday to Sunday for outings with friends or family.
Distinguish between a children's leisure complex and an XXL family complex
Before you start, it’s crucial to define your audience. A children’s leisure complex focuses on a giant tubular playground, motor skills courses, and early learning zones, perfect for celebrating birthdays. Conversely, a family or “multi-activity” leisure complex targets a much broader clientele: from children to adults, including groups of teenagers. To attract this older audience, this type of park offers thrilling sports and leisure equipment (Trampoline Park, Ninja Course, indoor zip lines, interactive games). These more demanding structures allow you to extend your opening hours and attract a target audience with higher purchasing power, such as young adults.
Integrate a wide variety of activities: from Trampoline Park to Interactive Games
To guarantee your customers’ happiness and offer a new experience with each visit, variety is your best asset. As developers, we can design and integrate a dozen sports and leisure attractions within the same venue: Trampoline Park, Ninja Course, high ropes courses (PAH), indoor zip lines, tubular playgrounds, or our flagship mechanical attraction, the Super Runio. To keep up with the latest trends and modernize your offering, the integration of immersive technologies is essential. Innovative concepts combining action and augmented reality, such as our connected trampolines and climbing walls (ValoJump, ValoClimb), are all the rage and guarantee a unique adventure.
Master the Investment Required for a Profitable Multi-Activity Space
Creating an XXL multi-leisure complex represents a significant investment, but the business model is extremely solid if the project is well-calibrated. By grouping several entertainment hubs (action, reflection, sport), you multiply your revenue streams. Your customer no longer comes for just an hour of play, but spends half the day on site. By controlling installation costs thanks to a direct manufacturer like Play In Business, you optimize your pricing and ensure a rapid return on investment, season after season.
There are several major categories on the market in France: the children’s leisure complex (focused on tubular playgrounds and motor skills zones), the indoor thrill park (centered on trampoline parks, high ropes courses, or ninja courses), and finally the multi-leisure complex (or “Family Entertainment Center”). The latter, very trendy like the Play in Park concept, brings together action, adventure, and reflection activities for all ages in one place.
A modern complex offers an impressive diversity of active and sports-leisure attractions. You will often find a vast Trampoline Park, multi-level tubular playgrounds, a Ninja Course, or a mechanical attraction like Super Runio. To utilize the building’s height, zip lines and high ropes courses are very popular. Today, the essential new experience also includes our interactive play areas (connected trampolines, augmented reality climbing walls) and our mini-imitation towns, offering total and dynamic immersion for players of all ages.
The creation price varies greatly depending on the size of the building (from 1,000 m² to over 5,000 m²), the type of activities chosen, and the level of theming. The necessary investment includes land or premises development, equipment purchase, and the creation of a catering area. Do not hesitate to contact us to check the feasibility of your project and obtain a customized quote to manage your budget.
A complex dedicated to children is distinguished by its equipment focused on motor development and safety. Unlike a family park which also targets adults with demanding Ninja Courses, indoor zip lines, or interactive trampolines, the children’s park offers tubular areas, ball pits, and courses adapted for ages 0-12. The main objective is to create a true safe paradise for celebrating birthdays.
Creating a complex requires several key steps: conducting a market study to choose the right location, defining the needs of the local population, establishing a business plan to secure investment, and selecting the right suppliers. As a partner, Play In Business supports you from the 3D design of the space to the complete installation of your indoor activities.
To maximize the profitability of your center, adding additional services is essential. Plan a convivial catering area (snack bar, brasserie, or a real restaurant with a good menu) to encourage customers to stay for lunch or dinner. Also, set up equipped private rooms (video projector, etc.) to host corporate meetings, seminars, or special events. These additions transform your park into a true living space.