Design of a trampoline park in CherbourgJérémy DUQUESNE
Opening a trampoline park: the example in Cherbourg-en-Cotentin designed by Play In Business
Play In Business has designed a trampoline park in Tourlaville-Cherbourg which will open its doors at the start of the 2022 school year. With a surface area of 770 m2, this park will host many activities for Norman jumpers : wipe out, cardio wall, ninja course, interactive cage ball, Aerostrike, airbag with jumping trampoline, battle beam and slack line. Let’s look at two strengths of this future trampoline park that are key elements for any trampoline park : a carefully considered opening date and a wide choice of activities.
Creating a trampoline park: a profitable idea
Choosing to create a trampoline park like the one in Cherbourg-en-Cotentin or in parallel with an indoor play area with a tubular playground is a very profitable idea. Indeed, this type of equipment is very popular with children, adolescents and adults because it allows you to :
- Gather the whole family around the same activity ;
- Jumping and doing physical exercise, good for health ;
- Exercise even when the weather is inclement ;
- Be a destination for a party between teenagers or a student party ;
- Propose team building or team motivation sessions for companies.
The activities of a trampoline park : multiply and diversify to satisfy
A trampoline park shouldn’t just be a jumping area. It is important to offer several activities but also interactivity as is the case for the future park of Cherbourg-en-Cotentin with its 8 activities: the wipe out, the cardio wall, the ninja course, the interactive cage ball : the Aerostrike, the airbag with trampoline, the battle beam and the slack line.
Multiplying and diversifying the equipment offers more fun for jumpers and builds loyalty among customers who are not bored. You can also offer in your future trampoline park : the dodge ball, the dunk zone, the mower, the half pipe, the short hand, the tumbling lane and the valo Jump.
The opening date of a trampoline park : a calculated choice
The choice of the opening month of your trampoline park or your indoor playground must be considered. Even if each period brings its share of advantages and disadvantages, it is better to optimize. Plan your opening precisely and well in advance. This way, you will have time to recruit and properly train your staff. Then, communication over the long term will ensure satisfactory publicity. To do this, consider :
- Create a website, time-consuming activity ;
- Disseminate information via social networks to exchange with your future customers ;
- Put a sign on your premises because even if the trampoline park is not yet open, it will already be identifiable ;
- Teasing with a copyrighted slogan ;
- Contact various structures welcoming the public such as the town hall, the cinema, the Tourist Office, the media library, the shops, in particular the candy stores… where you can leave brochures available.
Also think that the first weeks after the actual opening, you will find yourself in a kind of running-in period. Indeed, your freshly trained staff will be confronted with reality. You will certainly have to make some organizational adjustments.
This is why choosing an opening date outside of a school period is more judicious. Don’t take the risk of disappointing your customers and give yourself the time you need to polish your image before the holidays, which are the busiest period.
Finally, be sure to pay attention to the dates of local or national events. Indeed, inaugurating your opening during exams or at the same time as the Christmas market with Santa Claus as a guest-star is not really advisable! The opening of the Cherbourg-en-Cotentin trampoline park is scheduled for the start of the 2022 school year.
This is a fairly good choice because it is the quietest period in terms of turnover and attendance. In addition, this date leaves a sufficient running-in period before the next school holidays. However, by opting for this date, it will be good to plan for a larger working capital since the income for this first month may not cover the expenses.
Do not hesitate to contact Play In Business for your project to open a trampoline park, indoor playground or for any other questions. With 25 years of experience in the design of leisure equipment, we will be able to find the answers.