8 steps to open a Trampoline ParkJérémy DUQUESNE
Opening a trampoline park seems like a good idea considering the profitability of this indoor space. Several hundred parks open every year and many operators even create several of them…
Indoor trampoline parks are popular. Those who are interested in their health know that jumping is good for the body and the mind. Trampolining burns calories, improves the cardiovascular and lymphatic systems, and the soft landing of the jump strengthens the joints. And on top of that, jumping in these conditions is relaxing. The proof? Everyone who jumps on a trampoline, young and old, is always smiling after every jump.
Another reason for the success is the variety of leisure activities on offer, such as free jumping, acrobatics, basketball zones, combat beams, slacklines, ninja courses, rotating games, ball games, interactive games, wall walking trampolines, etc., which are accessible to all ages, all year round and 7 days a week.
Moreover, a well-managed and, above all, properly supervised trampoline park is no more risky than an indoor playground. The introduction of the new regulations has drastically reduced the number of accidents.
If you are reading this article, you already know the advantages that make a trampoline park a profitable leisure area and you are probably planning to open one. The quality of the service you offer should be at the heart of your concerns, think of the children but also of the parents… And have confidence in yourself.
To open your trampoline park in good conditions, without forgetting anything, Play In Business presents you with the 8 essential steps to your success.
1. Identify the target market
What is your target market? This is the most important question to ask yourself and by extension: What do they do? What do they like? How do you reach them? All these questions must be the subject of in-depth reflection: the market study.
This market study will enable you to estimate the revenue, particularly by thinking about the additional income generated by fringe services such as catering, the sale of accessories, etc. From the revenue, you will be able to assess your profits and thus the viability of your business. As the basic investment is substantial, expect a return on investment after 8 to 12 months.
2. Understand the competition
Once you have done your market research and assessed your revenues and profits, look at your competitors. Who are they? How do they run their business? What do they offer? By answering these questions you will find a way to differentiate yourself from them and choose the right prices. Your selling point should be unique and relevant to your target audience. Take the time to really think about what you can add. The price depends on your unique selling point, your target audience, the location and your costs.
3. Designing your trampoline park
When designing and preparing your installation, there are three key aspects on which your success will depend:
- Find the perfect location: opt for a high-traffic area, close to potential customers such as shopping centres, away from other similar parks…
- Choose the right trampoline park manufacturer: calling on a qualified professional seems essential, on this subject do not hesitate to consult Play In Business.
- Knowing your future job: in order not to launch yourself blindly into this activity that you are undoubtedly passionate about, do not hesitate to train.
4. Know the initial costs and operating costs
Initial or start-up costs include the purchase of equipment and the development of the land. Then there are operating costs such as rent, services, maintenance, insurance, marketing and communication, salaries, etc.
5. Draw up a business plan
You can’t plan for everything, but you have to come close to perfection in this area to avoid unpleasant surprises.
The business plan is about planning to achieve your commercial objectives and finding good arguments to convince your future partners. Here is what you should find in it:
- The operational summary
- The founding team
- The values of the project
- The market study
- The business strategy
- Communication strategy
- The business model
- Legal form
Present a solid business plan to obtain financing from investors, banks or state aid for business creation.
6. Promote your business
Do some marketing and promotion early on, even before you launch your business. You can use social media to interact with influencers and other leisure entrepreneurs, attend events as a source of ideas and advice, and especially to communicate via Facebook, Instagram, Pinterest and YouTube.
Choose the marketing channels that you think are relevant to promote your trampoline park, such as review sites or create your own website.
Also consider marketing materials such as flyers, brochures and posters.
7. Meet legal requirements
➔ Register your company name;
➔ Register for tax purposes;
➔ Obtain the necessary permits, authorisations and licences;
➔ Ensure that the building housing your trampoline park is up to standard and that your facilities are compliant.
8. Launching your activity
You are ready and the big day is approaching. Here are a few tips to make this launch day a success: inform as many people as possible through the communication channels you have chosen, propose a price offer for this special day and offer incomparable services to make customers want to come back, to talk about your trampoline park around them.
Opening a trampoline park is not easy and requires a lot of work… but it is definitely worth it! With 25 years of experience in the leisure sector, Play In Business designs, manufactures, delivers and installs your structures, do not hesitate to contact us.